About T.I.E.R & CO

My name is La’Ron Ruffin, and my journey with fragrance began long before T.I.E.R & CO existed. Growing up in Flint, Michigan, scent became my way of expressing identity, confidence, and creativity.

After years of working with fragrance oils, I set out to build something of my own—something rooted in purpose.

T.I.E.R & CO represents Trust, Identity, Excellence, & Respect, the pillars behind a brand dedicated to quality, authenticity, and unforgettable scent experiences.